BBTN - Launched BBTN priority mortgage
BBTN - Launched BBTN priority mortgage Bank Tabungan Negara (BBTN) launched priority mortgage with minimum ticket size at IDR750 mn as its continuous effort to increase market share. The new product is dedicated for priority customer and at the same time is expected to increase BBTN’s number of account (NOA) and volume of account (VOA) both for funding and lending. (Source: Kontan). Comment : Through this specific product, BBTN priority mortgage, the bank could captured and optimizing the customer growth from middle up segment (priority customers). We also think that the emerging affluent segment could underpin the non subsidize mortgage segment revenue driver to grow stronger and thus will overall make the segment contribution to consistently improves, going forward