Back
ICBP - Indofood CBP Sukses Makmur

ICBP – Introduced Indomie x Pop Mie Tori Miso Ramen

12 January 2024

ICBP – Introduced Indomie x Pop Mie Tori Miso Ramen Indofood CBP Sukses Makmur (ICBP) has introduced a new product resulting from a collaboration between two leading brands, Indomie and Pop Mie. The innovative offering comes in a cup format known as Indomie x Pop Mie Tori Miso Ramen. The launch included unique activities such as the release of three anime-themed digital videos and a social media transformation. The product's introduction was also part of the Jak-Japan Matsuri (JJM) 2023 Cultural Festival, celebrating 65 years of diplomatic ties between Japan and Indonesia. Further, the campaign reached its peak with the display of a 6.6-meter Giant Cup Pop Mie Tori Miso at Taman Literasi Martha Christina Tiahahu on December 1 and 2, 2023. (Source: Kontan)

Related Research

Consumer
ICBP - Challenged by higher material costs
Devi Harjoto, Alfiansyah 07 April 2022 See Detail
Consumer
ICBP - FY23 core profit came in-line
Akhmad Nurcahyadi 05 April 2024 See Detail
Consumer
ICBP - Recovery momentum to continue
Akhmad Nurcahyadi 14 August 2023 See Detail