ACES – Focus on rebranding

ACES – Focus on rebranding Aspirasi Hidup Indonesia (ACES) has officially launched its first store under a new name, Azko, at Living World Mall Alam Sutera, Banten. The store rebranding follows ACES’ decision to discontinue its licensing agreement with Ace Hardware International Holdings. The rebranding process will be carried out gradually across 245 stores in 75 cities in Indonesia over the next three years. ACES has allocated approximately IDR 1.5–2 mn per square meter for the renovation and development of these stores. Moreover, Azko adopts a seamless, digital-first concept, enabling customers to explore products, receive personalized recommendations, and make purchases either online or offline. Azko offers a range of 50,000 products, including kitchenware, home cleaning tools, household equipment, bicycles, and camping gear. (Source: Kontan)