ICBP – Introduced Indomie x Pop Mie Tori Miso Ramen

ICBP – Introduced Indomie x Pop Mie Tori Miso Ramen Indofood CBP Sukses Makmur (ICBP) has introduced a new product resulting from a collaboration between two leading brands, Indomie and Pop Mie. The innovative offering comes in a cup format known as Indomie x Pop Mie Tori Miso Ramen. The launch included unique activities such as the release of three anime-themed digital videos and a social media transformation. The product's introduction was also part of the Jak-Japan Matsuri (JJM) 2023 Cultural Festival, celebrating 65 years of diplomatic ties between Japan and Indonesia. Further, the campaign reached its peak with the display of a 6.6-meter Giant Cup Pop Mie Tori Miso at Taman Literasi Martha Christina Tiahahu on December 1 and 2, 2023. (Source: Kontan)