ERAA – Entering a new era

ERAA – Entering a new era Erajaya Swasembada (ERAA) is set for a leadership transformation with a new chairman and directors, marking a strategic shift for future growth. The company continues to strengthen its market presence as a key distributor of Apple products in Indonesia, anticipating strong sales from the upcoming iPhone 16 launch. Erajaya Digital has also secured an exclusive partnership with Honor Indonesia, expanding its smartphone portfolio. Beyond electronics, Erajaya is diversifying through its subsidiary Era Boga Nusantara, acquiring a stake in Chagee Era Indonesia to bring the popular oriental tea brand to the local market. Additionally, its publicly listed subsidiary, Sinar Eka Selaras, is entering the electric vehicle market as the official distributor of Xpeng cars. Note that, ERAA recorded sales of IDR48.61 tn (+13.53% yoy) and net profit of IDR852.95 bn (+69.82% yoy) in 9M24. (Source : Investor Daily)