ERAA – Limited impact of weaker purchasing power on sales

ERAA – Limited impact of weaker purchasing power on sales Erajaya Swasembada (ERAA) stated that the impact of weakening purchasing power on its performance remains limited. This is because ERAA primarily targets the upper-middle-class segment, where the decline in purchasing power is less pronounced. The greater concern lies with the middle class, especially amid the downward trend in the Consumer Confidence Index (CCI), which has prompted this group to cut back on impulsive spending and focus more on planned purchases. Nevertheless, consumers continue to purchase ERAA’s core products to support their lifestyle and daily activities. (Source : Bisnis Indonesia)