ERAA – Strategy to cater Lunar New Year festives

ERAA – Strategy to cater Lunar New Year festives Erajaya Swasembada (ERAA) is preparing several strategies to cater Lunar New Year festives. Historically, demand tends to increase in the smartphone, accessories, wearable, and sports lifestyle categories. In addition, the food and beverages segment, particularly in hamper formats, also provides an additional seasonal contribution. ERAA will ensure stock readiness, optimize its omnichannel platforms, and adjust product curation and marketing communications accordingly. (Source : Bisnis Indonesia)