ERAA — To expand retail presence with new Erafone stores and rebranding efforts

ERAA — To expand retail presence with new Erafone stores and rebranding efforts Erajaya Swasembada (ERAA) has continued to expand its retail presence through its Erafone stores, adding 19 new outlets in 1H24, including 2 in Papua. This brings the total to 1,200 stores across Indonesia, aiming to strengthen its financial performance amid challenging market conditions. Additionally, Erajaya Digital has rebranded Erafone, creating a new visual identity and improving customer service to better match the demands of the digital lifestyle. These efforts are part of the company's strategy to stand out in the competitive retail industry. (Source : Kontan)