SIDO - To prepare healthier sweetened beverage to target gen Z and millennials

SIDO - To prepare healthier sweetened beverage to target gen Z and millennials Industri Jamu dan Farmasi Sido Muncul (SIDO) is preparing to launch a healthier non-carbonated sweetened beverage to expand its presence in the Gen Z and millennial segments. The company is targeting medium-term growth opportunities, particularly after the government scrapped the plan to impose an excise tax on sweetened beverages. On the product development side, SIDO is applying a consumer-driven research and development approach, including reformulation to reduce sugar content without compromising taste. (Source : Kontan)