ACES — To launch new brand and expand in 2025

ACES — To launch new brand and expand in 2025 Aspirasi Hidup Indonesia (ACES) plans to terminate its long-standing ACE Hardware license by the end of 2024, marking a strategic shift as it prepares to launch a new brand in 2025. The rebranding follows the decision made at the June 2024 Extraordinary General Meeting to rename the company. ACES aims to strengthen its market position by expanding across Indonesia, with the launch of a new brand reflecting innovation and customer needs. In 2024, ACES opened 12 new stores, targeting 6 new regions, supported by a capex budget of up to IDR250 bn. Note that, ACES has recorded revenues of IDR4.05 tn in 1H24 (+13.94% yoy), with profits rising 20.94% yoy to IDR365.76 bn. (Source : Bisnis Indonesia)