BELI – Focus on tourism industry opportunities

The Global Digital Commerce (BELI) strategy will through an integrated ecosystem and is in line with the new 40% penetration of online travel in Indonesia. This is an opportunity that can be maximized as bookings grow in the number of rooms which is up 300% from January 2019 levels. The integration of the BELI ecosystem will enable single sign on by providing all services once logged in and developing a consumer loyalty program. It is expected that BELI can meet almost 90% of Indonesia's consumption potential in the fields of products, services, e-commerce, services, lifestyle, and groceries. (Source : Investor Daily)