BELI - To push greater synergy within ecosystem

Global Digital Niaga (BELI) is aiming to push greater synergies within its ecosystem between Blibli.com, Tiket.com and Ranch Maket supermarket through Blibli Tiket rewards. Customers will be able to use this reward system in all over these two apps as well as Ranch Market and Farmers Market supermarket networks through MyTrust App that has been fully integrated. (Source: Investor) Comment: Strengthening synergy within ecosystems is necessary to improve customer engagement with the brands, loyalty and retention management. This also comes with BELI's strong position as a pioneer for omnichannel retails that requires seamless integration between online and offline platform. We are of the view that O2O strategy coupled with appropriate target market of mid-to-high income bracket are the ones that set BELI apart from its competitors and should help accelerate profitability ing forward.