ERAA – Anticipating the impact of the 12% VAT rate increase

ERAA – Anticipating the impact of the 12% VAT rate increase Erajaya Swasembada (ERAA) anticipates the impact of the 12% VAT rate increase in 2025 by adjusting the selling price and collaborating with brand owners, banking partners and financing services. ERAA will also continue to review marketing and sales strategies and take advantage of the Christmas and New Year's holidays, Ramadan and Eid as well as school holidays to implement special promos. Moreover, ERAA developed online channels such as e-commerce Eraspace.com and omnichannel service Click&Pick Up. (Source : Bisnis Indonesia)