ERAA – Omnichannel expansion strategies as to boost iPhone 17 sales

ERAA – Omnichannel expansion strategies as to boost iPhone 17 sales Erajaya Swasembada (ERAA) is preparing to boost sales of the iPhone 17, scheduled for release this month, through official product availability, flexible financing, trade-in programs, and device protection. ERAA is also strengthening and expanding its omnichannel system to ensure accessibility. On the other hand, ERAA is gearing up for the 4Q25 shopping season and updating its product portfolio in the smartphone, wearables, audio, IoT, and accessories categories. Note that, ERAA recorded revenue of IDR35.05 tn (+5.83% yoy) in 1H25, with the mobile phone and tablet segment as the main contributor, growing 2.51% yoy. (Source : Kontan)