UNVR - Unilever in UK faces 'greenwashing' allegations

UNVR - Unilever in UK faces 'greenwashing' allegations Unilever’s (UNVR) UK branch is under investigation by the country's antitrust regulator, CMA, for potential 'greenwashing' exaggerating environmental claims using vague language and imagery. The manufacturer of Dove and Cif products, which used eco-friendly marketing to stand out as consumers switched brands during budget constraints. CMA aims to protect consumers from misleading eco-friendly claims. Possible outcomes for Unilever include operational changes or legal actions. However, Unilever UK refuted the allegations, emphasizing its commitment to transparent and responsible product information, including disposal instructions, and has pledged full cooperation with the CMA review. (Source: Bisnis Indonesia)