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GOTO - Gojek Tokopedia

GOTO - Tokopedia to end next-day delivery services

11 November 2024

GOTO - Tokopedia to end next-day delivery services Tokopedia has announced that it will cease offering next-day delivery services starting next week. This decision comes as TikTok, which now owns GoTo Logistics (GTL) through its parent company ByteDance, continues to restructure Swift Logistics. The move signifies a shift in Tokopedia's delivery strategy as the company adapts to changes within its logistics infrastructure. (Source : Various sources) Comment : We believe that with this move, Tokopedia and ShopTokopedia (TikTok Shop) will likely rely on J&T to provide same-day delivery services, which seems more practical than building new logistics infrastructure to compete with established players. Notably, same-day delivery attracts premium customers, offering higher margins. Although GoTo Logistics may see a decline in GMV, we expect that Tokopedia will serve more premium customers, potentially boosting transactions through GoTo Financial and ultimately benefiting GOTO.

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